#musicevolution

Is the pop girl to serious artist pipeline actually working? Exploring how stars are ditching the glitter for something more authentic and raw. We have seen the cycle a thousand times. A young woman bursts onto the scene with high-gloss production and radio-ready hooks. She is the quintessential pop ... Read full article.

Is the pop girl era just a starter pack? Charlotte Lawrence's new sound suggests a major shift in how the music industry builds legends. We have seen it time and time again. A young artist enters the scene with a polished image and high energy radio hits. They are marketed as the next big pop girl, ... Read full article.